Why this role matters Good ideas, strong evidence and inspiring stories only create change if the right people understand and act on them. This role exists to ensure that the case for physical activity reaches the right people, in the right way, at the right time, and that it moves them to act. You''ll develop compelling narratives grounded in insight, evidence, and behavioural science, helping partners across the system create greater impact and supporting Yorkshire Sport Foundation in leading and influencing far beyond its own boundaries. Responsibilities Strategic comms leadership • Develop and lead a long-term strategic marketing andcommunications approach aligned to our Active Partnership role and Sport England priorities • Use behavioural science, audience insight and evidence to shapehow the system understands physical activity and inequality • Identify the beliefs, motivations and barriers of key audiences anddesign communications that influence action • Ensure all communications activities support YSF to influencestrategic stakeholders • Advise the organisation on how messaging can support policy, investment and system change • Develop Yorkshire Sport Foundation''s reputation as a trusted strategic voice Influence and stakeholder engagement • Shape communications that influence policy, investment and practice across local authorities, health and education systems • Support senior leaders to land key messages with senior stakeholders • Equip partners with messaging ..... full job details .....