CRM Marketing Operations SpecialistRole: CRM Marketing Operations SpecialistIndustry: Media and EntertainmentSpecialism(s): CRM, Messaging, Braze, AEM, Quality Assurance, CRM Lifecycle Comms, Solution Design, Push, In-App, SMSType: Contract, Inside IR35Location: London (Hybrid)Pay Rate: 250 - 305 per dayStart: April 2026CRM Marketing Operations SpecialistCPS Group UK are delighted to be working with a leading brand to appoint a CRM Marketing Operations Specialist to enable marketer strategies through knowledge and execution of messaging channel end-to-end solutionsThe CRM Marketing Operations Specialist is accountable across the messaging lifecycle, from solution design to build and deployment, to understanding the impact of the campaign. The role is critical to ensuring high-quality user experience through a rigorous quality assurance approach and peer feedback.This is a long-term, yearly rolling contract role.Role Requirements Build, test and execute CRM messages across the entire customer lifecycle Continually drive messaging optimization and best practice adoption Run A/B and multivariate tests Coordinate with marketing teams to create and manage the end-to-end marketing campaign process Create and manage project plans with clearly defined deliverables and resources Within the team, coordinate CRM workstreams and prioritise effectively Track and communicate CRM messaging progress Monitor messaging campaigns and initiatives, flagging and mitigating issues where required Tr