Hospitality / Casual Dining Competitive Package Leicestershire Ref: 10210The CompanyOur client is a fast-growing, energetic casual dining brand with huge ambitions and a standout identity. With rapid international growth, investment in innovation and a culture that champions creativity, pace and ownership, they''re building one of the most exciting brand stories in the sector. This is a company where marketing genuinely shapes strategy, and where bold ideas, sharp commercial thinking and great leadership have a visible impact on performance.The RoleThis is a newly created, high-impact leadership role owning the entire marketing function and shaping the future brand direction. You''ll define and deliver the marketing strategy across brand, digital, growth, campaign planning, content, promotions and guest experience setting the vision, building capability and leading a talented team.Leading both long-term brand-building and short-term commercial activation, you''ll oversee the full marketing mix: new product and category launches, seasonal campaigns, LTOs, promotional calendars, in-store activation, digital strategy, CRM, PR and social. You''ll bring a strategic, insight-led mindset, introduce robust processes, and ensure marketing is a consistent driver of guest acquisition, frequency and sales uplift. Working closely with the Board and C-Suite, as well as operations, digital and creative partners, you''ll elevate brand consistency, evolve the identity and ensure campaigns la