We are looking for a Paid Media Specialist to lead the development and execution of paid media campaigns for our client''s forward-thinking brand. The successful candidate will lead the strategy to ensure channels, including Google Ads, are optimised to deliver maximum ROI. You''ll have experience working with both internal stakeholders as well as external agencies, and the energy to rebuild paid media processes from the ground up, ensuring all business opportunities are maximised. Job Title: Paid Media SpecialistSalary: 40,000 - 50,000 depending on experienceLocation: Camberley Key Responsibilities:Develop, execute, and optimise paid search campaigns with a focus on driving sales and lead generation for a wide product rangeAssist in providing audience insight and performance using up-to-date analyticsTake ownership of large-scale paid media budgets, ensuring that spend is effective and aligned with business objectives to drive ROIManage relationships with external agencies while also collaborating closely with in-house teams to ensure campaigns are aligned with business goalsLeverage Google Ads reporting tools, Google Analytics, and other data sources to monitor performance, generate insights, and optimise campaignsConstantly test new strategies and ad formats to improve campaign performance and stay ahead of the competitionKeep up to date with the latest changes in paid search practices, trends, and tools to continually evolve the strategyPresent results and insights to ke