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Permanent

Senior Marketing Manager

Bury St. Edmunds
money-bag 60000.00-60000.00 Annual
3085434537
Posted Yesterday

Senior Marketing Manager - Construction SectorSalary: Competitive + benefitsHybrid Working We''re searching for a strategic and commercially driven Senior Marketing Manager to lead marketing for a major player in the UK Construction sector. Supporting residential developers, housebuilders, and commercial partners, this organisation delivers essential multi-utility services that connect communities and enable new developments nationwide.The Role You''ll take ownership of the full marketing strategy for a specialist business unit within a wider group structure. Working alongside central marketing and sales teams, you''ll drive brand visibility, strengthen market positioning, and deliver targeted campaigns to support growth across B2B and B2B2C audiences.Key ResponsibilitiesDefine and execute the overarching marketing strategy across digital, brand, content, and demand generation.Develop Account-Based Marketing (ABM) approaches for key national and regional housebuilders.Elevate brand positioning and ensure consistent messaging across all customer and partner touchpoints.Lead integrated campaigns across SEO, PPC, email, paid social, PR, events, and partnerships.Own demand generation performance, reporting, attribution modelling, and lead funnel optimisation.Develop go-to-market plans for new products, service offerings, and infrastructure solutions.Produce sales enablement tools, case studies and customer advocacy programmes.Use insight, market intelligence and customer data to

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