Digital Content and Optimisation Specialist
This is a 12-month fixed term contract.If you love shaping brilliant digital experiences and turning data into meaningful improvements, this is a role where your work will be seen, felt and celebrated. You''ll join a growing Digital team on a mission to elevate our online journeys, strengthen our brand presence and help deliver ambitious group-wide growth targets.This is your chance to make a real impact across a diverse portfolio of websites and digital channels - bringing ideas to life, championing user needs and helping us deliver an exceptional digital experience end-to-end.What You''ll Be DoingOptimising digital journeys - improving conversion performance and ensuring content is accurate, engaging and aligned with business needs.Analysing user behaviour using tools such as Google Analytics and Hotjar to uncover insights and opportunities.Designing and testing improvements that enhance customer experience and drive measurable performance uplift.Publishing and maintaining CMS content to maximise SEO and accessibility performanceCollaborating with specialists across the business and with external agencies to deliver technical and experiential enhancements.Reporting on performance to keep optimisation and journey quality front and centre.Supporting the Digital Content and Optimisation Manager with the wider optimisation roadmap, content management and digital strategy.Contributing to email and SMS activity when needed.What You''ll BringExperience in website optimisation and/
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