Marketing Manager (Construction)
GBR Recruitment are working exclusively with a leading modern construction & built environment business, recruiting for an experienced 360 degree-Marketing Manager (Digital & Traditional, strong in SEO) to produce highly innovative, exceptionally creative & inspired eye catching OMNI channel / Multi channel marketing content, across all digital & traditional marketing formats (website, social media channels, Meta platforms,-vlogs, time lapse videos,-blogs, publications, POS, events & exhibitions etc.).-
This is an amazing stand alone Marketing management opportunity, ideal for a creative guru, to come in & drive forward the companies digital & traditional marketing communications, by working hand in hand with the sales teams (attending site visits etc. to capture real content), to increase product sales & marketplace exposure across the UK & Ireland.-
You will be the digital wizard, who-can create engaging content across the companies website, social media channels such as LinkedIn, Facebook, Twitter, Instagram & other social media outlets, plus SEO.-
This is a stand alone role with full autonomy for all things Marketing, aligning the Marketing strategy with the Sales strategy.-
You will set the companies tone of voice to the Outside World.-
Marketing Duties:
- Design high quality eye catching-marketing content-to promote the company & it''s construction industry solutions-(digital & traditional formats / role outs).
- Produce highly engaging high quality online content across the companies website & social media channels. Driving website visitor numbers & Website referrals.-
- Driving marketing activity across Meta Channels.-
- Driving Multi-channel / OMNI channel Marketing.-
- Deliver engaging content that-captures the desired B2B audience.-
- Creative writing, Editing &-Proofreading all online content inc.Videos.
- Utilise SEO & Google Analytics, to attract high volume-website / social media channels traffic, to help increase sales / exposure.
- Analyse web traffic metrics & define Marketing strategies from insights.
- Working closely with the sales team, accompanying them on site visits & producing real live content, plus case studies of builds / installations.-
- Produce engaging Video content for customers to see actual builds.
- Carry out market intelligence, exploring what the competition are doing.-
- Produce Traditional marketing content-(leaflets, brochures, POS displays etc.).
- Networking at corporate events, trade shows, exhibitions, business breakfast clubs etc.-
Desired Experience:-
- Marketing Manager-level experience required.
- Must be happy to work in a stand alone role, with some support of an external agency.-
- Marketing & Communications Strategist / Operational leader.-
- Innovative & creative 360 degree marketing professional (all formats).
- B2B sector marketing experience, ideally in the built environment / construction solutions sales industry (modular builds, temporary structure builds, cabins, leisure homes or similar).
- OMNI channel / Multi-channel & Meta platforms-experience.-
- General Construction, Built Environment, Storage Solutions, Racking Systems, Mezzanine Floors, Modular Builds, Pre-Fabricated Builds, Sports Buildings or similar industry exposure would be useful.-
- Knowledge of lead generation software-ideal.-
- Experience of Hubspot ideal.-
- Used to managing small Marketing budgets, is ideal.
- Happy to travel UK wide with the sales team.
Role is commutable from Leicester, Derby, Coalville, Ashby de la Zouch, Loughborough, Nottingham, Birmingham, Tamworth & surrounding areas.-
Interviews to take place immediately
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