Our client are seeking an experienced CRM Manager to lead and optimise customer relationship strategies within the. This role in Greater Manchester requires expertise in CRM systems and a focus on achieving customer engagement and retention goals.Client DetailsOur client is an SME technology firm in Greater Manchester, with an established marketing and digital function.DescriptionThe key responsibilities for the CRM Manager role will include:Develop and implement effective CRM strategies to enhance customer engagement and retention.Analyse customer data to identify trends and opportunities for growth.Provide mentorship and training to an in-house digital team.Oversee the integration and optimisation of CRM systems to support business objectives.Collaborate with cross-functional teams to ensure a seamless customer journey.Monitor and report on key CRM performance metrics and campaign effectiveness.Provide insights and recommendations for improving customer communication.Manage and segment customer databases to target specific audiences effectively.Stay updated on industry trends and advancements in CRM technologies.ProfileA successful CRM Manager should have:3+ years experience in a CRM focused marketing role.Proven expertise in CRM systems and tools.Experience working in a B2B environment is desirable, but not essential.A background in overseeing campaigns via multiple digital channels, including SMS and Email.Strong analytical skills for interpreting customer data and trends