We are working with an outstanding company that is growing by 100% year on year and has a clear purpose and vision. You will be joining a team of over 50 professionals working within Digital Marketing, based in Nottingham. Digital Marketing Specialist You will be focused on acquiring new customers, supporting existing customers, and promoting new products. This will require you to work collaboratively across departments and teams, both internally and via specialist agencies. You will create and implement strategies to improve the customer journey through CRM activities, including email, WhatsApp and print campaigns, whilst taking a lead on SEO efforts. Key Responsibilities Create email and WhatsApp flows, campaigns, and improve the customer journey. Launch promotional campaigns for new products Sending direct mail campaigns, creating copy, briefing designers, and working with the social marketing team. Take a lead on the company blog writing SEO optimised articles, sharing delicious recipes, and valuable content for dog owners. Build new landing pages that will drive organic growth and SERP visibility. Collaborate with teams across the business, along with external agencies, to drive marketing performance. Analyse website performance using tools like Google Analytics, SEMrush, or track user behaviour, sales trends, and digital marketing effectiveness whilst providing actionable insights. Research and stay updated with the latest digital marketing trends, algorithm updates, a