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Retail and Events Marketing Manager

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DIETRO LE QUINTEJob SummaryThe Retail, Events and Mall Marketing Manager will be responsible for the development and implementation of the retail marketing strategy including campaigns, events, digital marketing, and PR with the principal objectives being to increase footfall and spend through creative and engaging campaigns and activations within a well-known West London shopping Mall.The Retail Marketing Manager will need to implement a two-tiered marketing strategy that includes brand and tactical marketing activities to position the Shopping centre as a premium retail and leisure destination.The Retail Marketing Manager is responsible to plan and manage all marketing activities supporting the overall campaign objectives and feed into the strategic business objectives. The candidate will need to drive all campaign-related activities and ensure the effective and relevant execution of all retail marketing initiatives in line with the managing company and stakeholder plans.The Retail Marketing Manager must also develop and maintain positive tenant relations and provide support and encouragement to tenants to participate in retail marketing campaigns and activations with the objectives of raising individual brand awareness, footfall, and spend.Main ResponsibilitiesTo develop and execute new ideas to ensure the Retail programme is dynamic, interesting, and relevant.To lead market research studies and surveys to better understand the retail market, consumer trends, and competitor activities; and to tailor campaigns.To identify opportunities for activities, events, and propositions that are relevant to customers and drive sales around key trading moments.To manage appointed marketing and advertising agencies, as required, literature/print production, online activations, advertising, events, and exhibitions.Report on the effectiveness of retail marketing campaigns using pre-determined KPIs.To create, develop, and maintain positive relationships with tenants, external and other key partner organisations and individuals.To provide full and effective communication and liaison with relevant internal departments.To identify new advertisement opportunities both online and through traditional marketing methods.To deal with incoming telephone and email enquiries from retail tenants, the general public, charities, and experiential marketing agencies.PERSON SPECIFICATIONA minimum of 3 years experience within retail or events marketing.Proven experience of working within the retail, marketing, FandB, or entertainment sector.Experience running successful marketing campaigns.Experience of effective budget management.Experience in planning and managing a retail promotions calendar.Ability to manage multiple projects on different timescales.A natural collaborator with a strong analytical mind-set and integration skills.Excellent organisational, communication, and negotiation skills, with the ability to liaise at all levels.Strong reporting and presentation skills.Good knowledge of digital marketing channels.This is an ongoing role for 6 - 8 weeks that may be extended. My client is offering an immediate interview and start.Seniority level

Mid-Senior levelEmployment type

TemporaryJob function

Marketing and SalesIndustries

Marketing Services

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