Senior Data Analyst - Location: London (Hybrid) Duration: 6 month initial contract Day Rate: Competitive (via umbrella) Role Purpose The Senior Data Analyst plays a key role, delivering data-driven insight that supports customer growth, campaign optimisation, and investment outcomes. Working within an Agile squad, the role combines analytical expertise, business engagement, and data visualisation to identify opportunities, measure performance, and drive commercial value. Key Responsibilities Insight and Analytics Conduct analysis to identify customer behaviours, trends, opportunities and risks. Translate business questions into actionable insights and recommendations. Analyse customer journeys, campaign performance and channel effectiveness. Support decision-making through data-driven storytelling and commercial insight. Campaign and Targeting Build and validate customer audiences and segmentation strategies. Measure campaign performance and customer response. Identify opportunities to improve targeting, conversion and customer engagement. Support testing, optimisation and performance measurement activities. Data Visualisation and Reporting Design and develop dashboards and visualisations using Amazon QuickSight and Tableau. Build self-service reporting solutions for business stakeholders. Produce regular KPI reporting, insight packs and performance dashboards. Present complex findings through clear and compelling visual storytelling. Agile Delivery Participate in ..... full job details .....