Overview

Connexity, a Taboola company, drives e-commerce success for retailers and publishers through high-intent traffic across online content channels. We are looking for a Product Marketing Manager to join our London-based team, with a focus on Connexity''s European markets and B2B marketing to retailers and content channel operators. The role reports to the VP of Product Marketing for Connexity and involves driving product adoption, articulating product benefits, and developing market-facing content.The role operates in a hybrid environment requiring 3 days in-office per week.Key Responsibilities

Manage go-to-market positioning and messaging for UK, France, Germany and ItalyCreate and execute marketing campaigns to drive product awareness, engagement and adoptionDevelop positioning and messaging, manage feedback and regional translationsDevelop multi-modal communications plans (email, in-product notifications, collateral, web content, etc.)Partner with cross-functional teams (Sales, Account Management, Leadership, Marketing) to define, execute and monitor campaignsCommunicate and train commercial teams on value propositions of productsCollaborate with Product Management to understand product value, benefits and release roadmapContribute to value propositions and articulation of customer benefitsDevelop product and GTM training materials and train commercial teamsMaintain library of sales and support collateral (product sheets, presentations, product web pages, etc.)Write and publish content (blog posts, newsletters, case studies, playbooks, etc.)Understand content topics relevant to ecommerce and commerce content businessesMonitor regional ecommerce market trends and developments for storylinesMine and analyse campaign data for performance trendsWrite content briefs, draft content stories, edit and publishGather market intelligence and customer feedback to inform market opportunities and voice-of-customerRequirements

Bachelor''s degree in Marketing, Business, Communications, or related field3+ years B2B product marketing experience, ideally in ecommerce, retail media, or digital marketingStrong knowledge of European ecommerce markets (UK, France, Germany, Italy)Proven ability to develop go-to-market strategies and multi-channel campaignsSkilled at creating positioning, messaging, and sales enablement materialsStrong collaboration skills across Product, Sales, Engineering, and LeadershipExcellent written, verbal, and presentation skills; experience writing for multiple formatsAnalytical mindset with ability to interpret campaign data and market trendsProfessional proficiency in French, German, or Italian is a plusBenefits

Healthcare insurance and cash plansIncome ProtectionParental Leave PoliciesLearning and Development ProgramFlexible work schedules and work from home/work from office policyLunch paid when attending the officeWellness ResourcesEquityWe are committed to diversity, equity and inclusion and to creating a workplace that respects and values differences among all employees.

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