Social Media ManagerRate - £30 (Hourly)Duration - 3 months (Initially)Location - Uxbridge (Hybrid)Ir35 - Inside (Must use an umbrella company)The Social Media Manager will lead the development and execution of a comprehensive social media strategy that enhances brand visibility, drives student engagement, supports recruitment goals, and strengthens institutional reputation across digital platforms. This role is responsible for managing the university/college''s social channels, producing engaging content, analysing campaign performance, and ensuring consistent brand messaging aligned with the institution''s values.Key ResponsibilitiesStrategy andamp; PlanningDevelop and implement a cohesive social media strategy aligned with organisational goals (student recruitment, research impact, alumni engagement, employer partnerships, etc.).Identify emerging trends in the HE sector and digital media to keep the institution at the forefront of engagement innovation.Plan and manage social media calendars across multiple platforms (Instagram, TikTok, X/Twitter, LinkedIn, Facebook, YouTube).Skills andamp; Experience RequiredEssentialProven experience managing social media accounts in the HE sector or a similarly complex organisation.Strong understanding of student audiences (UG, PG, international markets) and digital engagement behaviours.Excellent copywriting, storytelling, and visual content creation skills.Competence with analytics tools (Meta Insights, TikTok Analytics, Hootsuite, Spro