Job Title: Lead Generation Specialist Location: Bracknell Salary: Competitive dependant on experience Job Type: Permanent, Full time (37 hours per week) About BSRIA: BSRIA is a science-driven, independent organisation providing practical guidance and commercial solutions for the built environment. With 70 years of expertise, BSRIA delivers impactful insights through market intelligence, consultancy, testing, compliance, research, training, and instrumentation. About The Role: The Lead Generation Specialist role is a fantastic opportunity for a dynamic, results-driven sales-focused professional, with a focus on generating new leads and building a robust sales pipeline. The ideal candidate will be comfortable networking, cold calling clients and have experience proactively creating new business opportunities. Experience in the HVAC, construction or market intelligence industries is highly valued, along with a "go-getter" attitude. The role also plays a critical role in expanding our client base, developing relationships, and driving revenue growth. About your day: Proactively generate new leads through cold calling, networking, and market research, including re-engaging lapsed clients Build and maintain a strong sales pipeline, identifying potential clients and opportunities within the HVAC manufacturer sector, including OEMs, component manufacturers, and distributors Develop and execute targeted sales strategies ("Sales Plays") for specific client personas and market segments