Marketing and Growth Director - FMCG Hybrid Are you an AI obsessed Marketing, Performance and Growth leader ready to take the reins of a high-growth fmcg brand and scale it to 50m/year and beyond? Profiles Creative is proud to partner with a highly successful sustainability focused fmcg brand to find an exceptional, commercially minded Head of Growth. You will work closely with the CEO, enjoying the autonomy of a founder alongside rapid career progression. Key Responsibilities AI expertise: Previous experience implementing AI processes across digital marketing channels and functions. Acquisition and Media Buying: Own the complete customer acquisition engine across paid social, search, affiliates, and influencer channels, driving performance marketing to scale paid spend efficiently. Creative Strategy and Execution: Lead the creation and rapid testing of high-impact, scroll-stopping ad creatives, collaborating closely with the in-house creative team and external content creators to turn data-driven insights into winning hooks. Retention and CRM Strategy: lead our retention strategy to overhaul the subscription growth engine, optimise post-purchase flows, and lead email and SMS marketing campaigns to maximise lifetime value (LTV). Data and Budget Ownership: Take full PandL accountability for the marketing budget, building robust reporting dashboards to analyse funnel drop-offs, CAC:LTV ratios, and cohort behaviour. Team Leadership and Scaling: Recruit, mentor, and lead a ..... full job details .....