Head of Sales Location: Hertfordshire A well-established and growing food and beverage manufacturer is seeking an experienced Head of Sales to lead and drive the company''s commercial strategy. This is a fantastic opportunity for a results-driven sales leader to develop and execute a robust sales plan, manage key national accounts, and lead a high-performing team to support the company''s ambitious growth plans.Key ResponsibilitiesSales Strategy and GrowthDevelop and implement a sales strategy aligned with company-wide growth objectives both in the UK and internationally.Identify new business opportunities and drive lead generation to expand market share.Work closely with the Marketing Director to align sales strategies with brand positioning, product innovation, and market trends.Ensure pricing strategies, contract negotiations, and commercial terms are structured to maximise profitability.Develop and maintain multi-level customer relationships with key stakeholders in retail, food service, and contract manufacturing.Team Leadership and PerformanceProvide sales leadership across the business, ensuring the sales team is structured, aligned, and motivated to achieve strategic growth objectives.Strengthen the new business development function while ensuring existing accounts remain well-managed.Implement sales KPIs and performance metrics to track success and identify areas for improvement.Commercial and Operational CollaborationWork closely with NPD, technical, and operations