Paid Media Specialist (Paid Search and Paid Social)CALLING ALL PAID MEDIA SPECIALISTS£35,000-£50,000 DOE Benefits worth £7,000+Cardiff Monday to Friday Flexitime In person Paid media is a key acquisition driver at my clients business, capturing high-intent demand across multiple paid channels, for multiple services. We''re looking for technically minded Paid Media Specialists who enjoy analysing performance, solving optimisation problems and improving campaign efficiency. If you have skills across both Paid Search and Paid Social and enjoy using these platforms to drive measurable performance improvements across a multi-channel paid strategy, we''d love to hear from you. Please note: My client is not able to offer visa sponsorship for this role.WHAT YOU''LL DOPlan, run and optimise paid media campaigns across platforms including Google Ads, Microsoft Ads, Meta and TikTok.Manage campaign performance end-to-end, from structure and bidding strategy through to optimisation and reporting.Analyse campaign data to identify performance improvements and provide clear, evidence-led recommendations for growth.Run structured testing across ad copy, creatives, audiences, landing pages and campaign structure.Diagnose performance issues such as auction pressure, intent drift or structural inefficiencies.Work with SEO, Content and Design teams to improve paid media performance.Use tools such as Google Ads Editor,GA4, Looker Studio and Excel to analyse performance and surface insights.More ex