About the Company: A fast-growing D2C brand creating viral, social-first consumer products. Since launching in 2021, they ve built a reputation for bold creativity, rapid iteration, and high-impact marketing. With a lean, collaborative team based in Central London, they re on track to hit 8-figure revenue in under five years and they are just getting started! This is an opportunity to join a fast-growing start up and really make a mark, and will suit someone with a blend of analytical, commercial and creative skills. The Role: As Paid Social Specialist, you ll play a key role in helping the company hit and surpass its growth objectives. You ll lead strategy and execution across Paid Social activities, focussing on Meta (Facebook/Instagram) and TikTok. In this role, you ll be involved in all areas of campaign planning, launching, testing, and optimisation, identifying opportunities to more effectively target audiences and drive conversions. You ll also help shape landing page strategy, ensuring pages are optimised to drive conversions. Day to day responsibilities will include: Manage the full lifecycle of paid campaigns across Meta (Facebook and Instagram), TikTok, and TikTok Shop, focusing on strategic launch and optimisation. Partner with creatives to define content needs, brief assets, and drive ad creative iteration. Lead testing initiatives for critical elements, including ad copy, attention-grabbing hooks, and dedicated landing pages. Maintain accountability for