Business Development Representative Software Sales £35,000 - £40,000 basic plus OTE circa £50K Hybrid/Remote, 1-2 days in the office per month. Our client is a fast-growing B2B SaaS solutions provider operating across sectors such as retail, manufacturing, food / beverage and hospitality. This role is heavily focused on lead generation (approximately 75%), with the remaining 25% dedicated to nurturing and following up on existing and marketing-qualified leads. You will work very closely with both the Marketing function and the Sales Director, playing a pivotal role in building and qualifying a strong sales pipeline. This opportunity is ideal for candidates from a SaaS environment who thrive in high-engagement, target-driven roles and enjoy initiating conversations with prospective customers. Business Development Representative Key Responsibilities: Proactively generate new sales opportunities through outbound calling, email campaigns, LinkedIn, and digital channels Research and identify target accounts and key decision-makers within defined industries Execute outbound campaigns aligned with marketing initiatives and sales strategy Book high-quality discovery meetings for the sales team Engage with inbound and marketing-generated leads to assess suitability and intent Qualify prospects based on key criteria (industry fit, business challenges, budget awareness, timeline, stakeholders) Nurture early-stage opportunities and progress them to Sales Qualified Leads Maintain acc