Zachary Daniels is proud to be retained by a purpose-led, FCA-regulated retailer in the search for a senior national sales leader.

The Opportunity

We''re seeking an experienced and values-driven Head of Retail Operations to lead the national field sales and capability strategy for a regulated UK retailer. Reporting directly into the Executive Team, this role is critical to the business''s mission: delivering meaningful, compliant, and customer-first services at scale.

You will lead a field-based team of Sales Managers and Learning and Development Managers, overseeing performance, training, and culture across a large multi-site estate. You will also work closely with Regional and Divisional Managers to ensure alignment between operational performance and sales capability in every location.

This is a high-impact, highly visible role suited to a commercial operator who thrives in regulated, customer-focused environments someone who knows what it takes to lead in a complex, multi-region operation.

Key Responsibilities

Lead the national retail sales operation, including structure, performance, and culture transformationDirectly manage a UK-wide team of Sales Managers and Learning and Development ManagersBuild and deliver scalable onboarding, coaching, and performance development programmesEnsure all sales activity is fully FCA compliant, ethical, and customer-focusedWork in partnership with Regional and Divisional Managers to drive consistent operational and sales excellence across the retail estateAnalyse sales performance and drive uplift through actionable insight and best-practice scalingCollaborate across functions-Operations, Compliance, and Commercial-to deliver aligned executionRegularly engage with frontline teams through national site visits and coaching interventionsBe a cultural leader, bringing energy and purpose to the field while driving performance

What We''re Looking For

We''re looking for a dynamic, hands-on commercial leader with experience overseeing large field operations-someone who understands how to lead sales teams in highly regulated sectors and create sustainable growth through people and process.

Essential Experience

Proven leadership in a large, multi-site environment, operating at national, divisional, or regional levelStrong background in regulated industries such as financial services, insurance, telecoms, automotive, or regulated retailExperience leading and developing field-based sales and LandD teamsTrack record of sales transformation, capability building, and improving conversion at scaleWorking knowledge of FCA regulation, and how to apply it operationally in a retail contextDemonstrated ability to blend commercial ambition with ethical and customer-first deliveryProficiency in CRM systems, digital training platforms, and data-led performance management

Why Join?

Executive-level influence in a purpose-led, transformation-focused businessHigh-impact opportunity to shape culture, capability, and customer outcomesCompetitive package with bonus, car allowance, and full benefitsUK-wide remit with meaningful leadership responsibility

Apply Now

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