Overview

Senior Marketing Manager – Customer Lifecycle Management role at Barclays. Lead the development, execution, and continuous optimisation of cross-channel marketing programmes supporting Barclays’ Customer Lifecycle Management (CLM) strategy. Deliver high-impact, data-driven campaigns across digital and offline channels with a focus on engagement, cross-sell, retention, and needs-based communications. Drive agile, iterative improvements to marketing performance using advanced mar-tech and data platforms.A key part of this role is driving the adoption and strategic integration of Barclays’ Customer Data Platform (CDP) to enable hyper-personalised, real-time engagement at scale, including the use of GenAI content creation tools. Transition Barclays UK Marketing from campaign-based to omni-channel, journey-based programmes, working with data planners and analysts to deliver advanced decisioning frameworks and insight-led, continually optimised customer journeys.Responsibilities

Plan, develop and execute world-class, data-driven communication programmes across multiple channels, touchpoints, and customer segments.Lead CLM strategy with a track record of lifting customer lifetime value, product holding depth, spend engagement, and digital adoption.Work hands-on with Customer Data Platforms (CDPs) and decisioning platforms, including journey orchestration and signal-based targeting.Collaborate with data planners to design and optimise customer journeys; analyse data to inform decisions and measure campaign performance.Develop and execute marketing strategies across media, direct, and owned channels, including in-app marketing.Direct continuous refinement of communication programmes to optimise performance; manage marketing budget and maximise ROI.Qualifications and Skills

Experience planning, developing and executing data-driven, multi-channel communications across diverse customer segments.Deep expertise in Customer Lifecycle Management with a proven ability to improve key metrics like CLV and digital adoption.Hands-on experience with CDPs and decisioning platforms; strong understanding of journey orchestration and targeting signals.High data literacy and ability to work with data planners to design and optimise journeys.Experience creating marketing strategies across paid, direct, and owned channels, including in-app marketing.Ability to optimise programmes through continuous testing and refinement.Additional Skills (Valued)

Experience in regulated industries (e.g., banking) or utilities/telecoms.Knowledge of Generative AI technologies to enhance marketing performance.Understanding of marketing regulatory frameworks and compliance.Proven track record of optimising paid media with commercial results.Experience operating in an agile marketing model with sprint-based planning and test-and-learn cycles.Location and Conditions

Based in London (1CP) or Northampton.All colleagues are expected to demonstrate Barclays values and mindset—Respect, Integrity, Service, Excellence, Stewardship; Empower, Challenge and Drive.

#J-18808-Ljbffr