Head of Marketing Analytics London. Salary up to £115,000 plus bonus and benefits. This is an exciting opportunity to take ownership of a high-impact Marketing Analytics function within a major consumer brand. You will shape how marketing effectiveness is measured, lead a talented team, and influence multi-million-pound investment decisions using advanced analytical techniques. The Company They are a large, well-established technology-driven organisation operating at significant scale. Their platform connects millions of customers with a wide network of partners, supported by sophisticated data, pricing, and marketing capabilities. Data is central to their strategy, and they continue to invest heavily in analytics to drive smarter decision-making, stronger customer engagement, and commercial growth. The Role You will lead a team of marketing and market analytics specialists, with responsibility for: Driving the end-to-end marketing effectiveness strategy across MMM, incrementality testing, and attribution. Building confidence in existing MMM outputs and partnering with third-party providers to optimise model performance. Designing and executing robust incrementality tests and aligning outcomes with last-click attribution. Providing guidance on top-of-funnel performance, channel optimisation, and long-term brand investment. Influencing senior leaders on ROI for a substantial quarterly marketing budget and shaping future spending decisions. Managing and developing a team of 5-