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Permanent

Brand Manager

Welwyn Garden City
money-bag 10000-500000 Annual
3028791619
Posted 3 days ago

Ready to shape the future of a leading food and beverage brand?We are delighted to be partnered with a well-established global FMCG business with a strong focus on multicultural and world-food brands. Renowned for its authentic and innovative products, this business constantly pushes the boundaries with new flavours, NPD, and consumer-focused initiatives.They are now looking for a Brand Manager to help lead the next phase of growth for their beverage portfolio.The Role: Build and execute annual brand plans, long-term strategy, and campaign activity.Manage NPD projects within the beverage portfolio in collaboration with the Global Category Manager and NPD specialist.Work closely with external agencies across brand, PR, design, digital, and social to deliver best-in-class campaigns.Own monthly and quarterly performance reporting, providing insight-led recommendations to improve ROI and accelerate growth.Monitor market trends, consumer behaviour, competitor activity, and distribution performance to identify opportunities.Manage the full beverage marketing budget and ensure activities align with brand strategy and commercial targets.Collaborate cross-functionally with Sales, Supply Chain, Finance, NPD, and Global Category teams to bring projects to life. About You: Experience in FMCG brand management, ideally in food/beverage.Strong commercial mindset with proven ability to analyse data, measure ROI, and influence strategic decisions.Experience working with wholesale, convenience

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