Head of Loyalty Strategy and Proposition - Strategy Consultant Head of Loyalty Strategy and Proposition - Strategy ConsultantThe location of the role is Paddington, London (hybrid working). The duration of the contract is 12 months (starting 1st June 2026). The pay rate on offer is 1000 - 1250 per day (via Umbrella agency) - open to discussion.Role Summary The Head of Loyalty Strategy and Proposition is responsible for defining, evolving, and leading the strategic direction of the loyalty programme. This role owns the multi-year roadmap, customer value proposition and strategic decision frameworks that ensure our programme remains market leading, differentiated, and commercially effective.They lead the development of the core loyalty proposition across rewards, personalisation, digital experience, clubs, partnerships, and omnichannel journeys - grounded in deep customer insight, competitive benchmarking, behavioural data, and commercial rigour.The role shapes and governs prioritisation across Loyalty, ensuring clarity on what we build, why it matters, and how it delivers for customers, for the brand, and for the business. It also leads strategic partnership development. Finally, as we expand our global footprint, it will increasingly work closely with International teams to shape the global roadmap and ensure scalability beyond the UK.A passion for the brand, its products, and doing what is right for customers is vital - ensuring the proposition reflects the heart of the b