The Role: We are looking for a motivated and detail-oriented Digital Marketing Executive to support the Digital Marketing Manager in executing a wide range of online marketing activities. This role will involve managing our CMS, driving performance across multiple digital channels, and helping optimize conversion rates. You will assist with affiliate and aggregator management, paid ads, and contribute to ongoing optimisation and growth. You will need to have a strong eye for detail, a willingness to learn new skills, and an enthusiasm for pet welfare. What you ll be doing: • CMS Management: Maintain and update content on the company s CMS platform, ensuring content is fresh, accurate, and optimised for user experience. • Digital Channel Support: Assist and work with the wider digital team, in managing and optimising performance across all digital marketing channels (e.g., social media, email marketing, content marketing, etc.). • Affiliate and Aggregator Management: Support the wider digital team with the coordination and management of affiliate marketing programs and aggregator partnerships to increase reach and drive sales. • Paid Advertising Support: Assist in managing and optimising paid advertising campaigns (Google Ads, Facebook Ads, etc.) to ensure maximum ROI and reach. • CRO Testing and Conversion Bias: Work closely with the Digital Marketing Manager to implement and manage conversion rate optimisation (CRO) testing, continually driving improvements to the websi