Be part of a legendary legacy in luxury hospitality.Nestled in the very heart of London,

Hotel Café Royal

has been a symbol of timeless elegance for over 160 years. A destination favoured by royalty, celebrities, and global tastemakers, our iconic 5-star hotel blends heritage with contemporary luxury

offering an experience that is both historic and cutting-edge.As we continue to grow our reputation on the international stage, we are looking for a dynamic and results-driven

Senior Sales Manager

MICE

to join our passionate Sales and Marketing team. This is your opportunity to be part of one of the capitals most prestigious hotels and play a pivotal role in shaping its future.The RoleAs

Senior Sales Manager

MICE , you will take ownership of the

Groups and MICE segment , both domestically and internationally. Youll bring a blend of strategic thinking, relationship-building, and a passion for luxury hospitality. Working closely with the Director of Sales and Marketing, you will develop innovative sales strategies, grow revenue through high-value accounts, and deliver bespoke experiences for our discerning clientele.Key ResponsibilitiesShape and execute the annual Sales and Marketing plan for the MICE and Group segments.Develop and grow new business through strategic account targeting, sales calls, roadshows, site visits, and trade events.Build strong, lasting relationships with corporate and agency clients, particularly within the

luxury travel, fashion and media sectors.Act as an ambassador for Hotel Café Royal

delivering exceptional service and showcasing our event spaces and services with confidence and charm.Collaborate closely with the Sales Executive

MICE and Director of Events on all relevant enquiries and bookings.Keep a sharp eye on market trends, competitor activity, and pricing strategies to remain ahead in a competitive London luxury market.Ensure accurate and consistent communication with clients while maintaining a deep knowledge of all hotel offerings and services.Represent Hotel Café Royal at domestic and international trade fairs, industry networking events, and client entertainment occasions.Uphold LQA standards and our internal service philosophy in every interaction.Your ProfilePrevious experience in a similar

Sales Manager (MICE/Groups)

role within a

luxury 5-star London hotel

is essential.Proven track record of achieving targets and securing high-yield MICE business.A natural communicator with exceptional written and verbal communication skills; multilingual abilities are a plus.Strong client network in the luxury hospitality, events, and corporate sectors.Commercially minded, with strong market knowledge and a strategic, proactive approach.Professional, polished, and a true brand ambassador for Hotel Café Royal.Flexibility to travel for sales trips, trade fairs, and client events.The BenefitsCompetitive salary package and upto 30% quarterly bonus earning potentialComplimentary meals on duty on our colleague restaurantComplimentary laundering of work attirePro-rata allowance of 28 days holiday (inclusive of Bank holidays) rising to up to 33 daysGroup Life Insurance scheme membership with MetLifeManagement Pension Scheme with Scottish WidowsPrivate Medical Insurance with AXAExtensive training and development opportunities, including workshops and e-learningDiscounts on shopping and dining in the Regent Street areaRegular subsidised wellbeing events, such as yoga, back therapy and more

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