Head of Digital Marketing B2B Services Remote £70,000 A national B2B services and training organisation is appointing a Head of Digital Marketing to lead and evolve its digital marketing capability during a period of growth and change. This is a senior, hands-on role with responsibility for digital performance, lead generation and brand presence across multiple audiences and platforms. The Opportunity This role sits at the centre of the organisation''s commercial strategy. You will own digital marketing end to end, from website performance and paid acquisition through to content, campaigns and reporting. The business operates multiple digital platforms and client-facing websites, requiring a clear, joined-up digital approach while maintaining distinct brand identities in the short to medium term. This is an opportunity for a strong digital marketer to build structure, capability and results, rather than inherit a fixed or mature marketing stack. Key Responsibilities Lead, coach and performance-manage a multi-disciplinary marketing team (7), supporting development, delivery and accountability across digital channels Lead and deliver the digital marketing strategy aligned to commercial and growth objectives Drive B2B lead generation through SEO, PPC, paid search and Google Ads Own website performance, conversion optimisation and digital user journeys Manage and develop digital content, campaigns, case studies and client-facing materials Oversee and improve social media eng