Media Strategy Lead (Temporary Maternity Cover - Until February 2028)Location: Amersham, Buckinghamshire Client: Cytiva Recruitment Partner: Acorn by Synergie Contract: Fixed-Term Temporary Assignment (Maternity Cover) until February 2028 Working Hours: Full-Time 37.5hrsMedia Strategy LeadBring More to LifeAcorn by Synergie is delighted to be recruiting on behalf of our client, Cytiva, for an experienced Media Strategy Lead to join their Global Advertising Team in Amersham. This is an exciting temporary opportunity providing maternity cover until February 2028.Cytiva, a global leader within life sciences, diagnostics, and biotechnology, plays a vital role in supporting the development of life-changing medicines, vaccines, and therapies. As part of Danaher, Cytiva offers an innovative and collaborative environment where employees are empowered to make a meaningful impact on human health.The successful candidate will act as a strategic advisor for paid advertising campaigns across multiple channels, ensuring media strategies align with business objectives and deliver measurable results.Key ResponsibilitiesAs Media Strategy Lead, you will:Partner closely with campaign managers to understand campaign objectives, target audiences, and key performance indicators (KPIs).Develop and recommend effective paid media strategies, including channel selection, audience segmentation, and budget allocation.Create and refine media briefs to support agency delivery and campaign success.Act as ..... full job details .....