The Opportunity

An established and rapidly growing Materials Handling business is seeking an ambitious Area Sales Manager to drive growth across the North West region.

With a strong presence across multiple UK locations and continued expansion plans, this is an exciting opportunity to join a forward-thinking organisation investing heavily in its people, product portfolio and market share.

This role offers autonomy, strong earning potential, and the opportunity to represent globally recognised equipment brands within a thriving sector.

The Role

Reporting to the Regional Sales Manager, you will take ownership of a defined North West territory, driving new business development while nurturing and expanding existing client relationships.

You will manage the full sales cycle - from prospecting and identifying opportunities through to negotiation and closing - across a wide portfolio of new and used materials handling equipment.

Key Responsibilities

• Develop and execute a strategic territory plan to grow regional market share

• Identify and secure new business opportunities through proactive prospecting

• Manage and grow relationships with existing customers

• Represent a leading portfolio of materials handling equipment

• Negotiate contracts across outright purchase, lease purchase and contract hire options

• Manage the end-to-end sales process and maintain a strong pipeline

• Use CRM systems to track activity and forecast performance

• Prepare regular sales reports and contribute to overall branch performance

About You

You are a driven, commercially minded sales professional with experience in the materials handling industry. You thrive in a field-based environment and are confident managing your own territory with minimal supervision.

Essential experience & attributes:

• Proven track record in materials handling or capital equipment sales

• Strong new business development skills

• Experience managing the full sales cycle

• Highly organised with strong territory and route planning capability

• Commercially astute with understanding of different funding models (purchase, lease, contract hire)

• CRM literate with structured pipeline management approach

• Self-motivated and target-driven

Mandatory Requirements

• Full, clean UK driving licence

• Willingness to travel extensively across the North West region

OTE: 50 – 60K open ended, including generous commission, healthcare, pension, hybrid car, mobile phone and laptop

ADR Specialists Ltd are an equal opportunity employer and operate as an Employment Business and Recruitment Agency.