Brand Intelligence Analyst
The Opportunity: The Brand Intelligence Analyst works in the office as part of the larger Global Corporate Communications Group. Help oversee the monitoring and protection of the Fisher Investments brand in traditional (print, online, broadcast) and social media. Strategically planning and implementing social media campaigns to achieve specific reputational goals. They analyse, report and enhance findings to management to help build awareness and make informed business recommendations. The Day-to-Day: Conduct social listening, identifying client and prospective service opportunities and addressing as appropriate Analyse reputational situations, gathering research across multiple data sources to make a business recommendation Identify and proactively inform management of potential brand threats, providing comprehensive risk assessment and recommendation Distil brand media coverage into important highlights and observations for management Maintain knowledge of evolving and new online platforms, including the latest security enhancements Research and implement new processes Identify gaps in our existing processes and technologies, recommending and implementing change to improve Develop and implement social media campaigns to achieve specific reputational goals, including content creation and community interaction Your Qualifications: Bachelor''s degree or equivalent combination of education and experience required Highly developed qualitative and ..... full job details .....
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