Head of Marketing Online Retailer - Home/General Merchandise London/Hybrid Competitive SalaryA high-growth online retail business is seeking a Head of Marketing to lead a brand-led marketing strategy across its digital-first operation.This is a senior, hands-on role for an experienced ecommerce marketer who can combine strategic thinking with practical delivery. Working closely with founders and senior leaders, the Head of Marketing will shape brand positioning, customer messaging and digital presence across all online touchpoints, ensuring a consistent and compelling customer journey.Operating in a fast-paced, scale-up environment, the Head of Marketing will be comfortable building structure while remaining closely involved in day-to-day execution.Key ResponsibilitiesOwn and deliver a brand-led marketing strategy aligned to ecommerce growth objectivesDefine positioning, messaging and value propositions for an online retail audienceLead brand development, creative direction and digital storytellingDeliver integrated marketing activity across content, social, PR, partnerships and online channelsDrive brand awareness, engagement and customer loyaltyWork closely with ecommerce, trading and product teams to support online revenue growthManage agencies, partners and marketing budgetsBuild scalable marketing processes and internal capabilityThe CandidateProven in a senior marketing role within online retail or ecommerceStrong background in brand-led, digital-first marketingExperien