Education Sales Manager Bedford, Bedfordshire, UK Salary: £35,000 - £45,000 + performance-related commission/bonus Reporting to: Managing Director Full time / Permanent The Role The Sales Manager will be responsible for driving new business growth while nurturing and expanding existing client relationships. This is a hands-on, consultative sales role, ideal for someone who enjoys building long-term partnerships rather than transactional selling. You will play a key role in shaping our sales strategy, developing pipelines across education and public-sector markets, and representing us to senior stakeholders including colleges, universities, employers, local authorities, and government-funded bodies. Key Responsibilities • Develop and deliver a sales strategy aligned to our growth objectives • Identify, pursue, and secure new business opportunities across education, training, and public-sector markets • Build and manage a strong pipeline of leads, partnerships, and contracts • Lead sales conversations with senior decision-makers (e.g. Heads of Department, Directors, Procurement leads) • Manage and grow existing client relationships to maximise retention and repeat business • Support bids, tenders, and funding-related opportunities where required • Accurately forecast sales activity and performance using CRM systems • Collaborate closely with delivery, curriculum, and leadership teams to ensure proposals are viable and high quality • Represent us at events, meetings, and network