We''re working with an established organisation that is looking to strengthen its digital marketing function with the appointment of an experienced CRM Automation Manager.This is a confidential opportunity, with further information about the organisation available during the recruitment process.The role will suit someone who enjoys combining marketing technology, automation, data and customer journeys to improve engagement and generate stronger commercial results.The roleYou''ll take ownership of marketing automation activity across prospect and customer journeys, ensuring campaigns are well planned, effectively executed and continually optimised.You''ll work closely with marketing, sales, digital and other internal stakeholders to improve lead management, customer engagement and overall marketing performance.Key responsibilitiesManage and optimise automated marketing campaigns and customer journeys.Develop nurture programmes across key prospect and customer touchpoints.Monitor campaign performance and identify opportunities for improvement.Use automation and emerging technology to improve lead management and engagement.Produce regular performance reporting against agreed targets.Plan and implement testing programmes to improve campaign performance.Develop automated communication across multiple customer touchpoints and channels.Improve the quality and effectiveness of leads passed to commercial teams.Work with internal stakeholders to improve customer engagement and ..... full job details .....