An exciting brand and social impact agency in London is looking for a CRM Data Analyst to join their growing team.Location: LondonOffice Policy: Hybrid working, 2 days each week in the officeStart Date: ASAPSalary: £48,000 to £60,000 per annumThe Job As CRM Data Analyst, you will use customer and campaign data from CRM and digital channels to drive personalisation, smarter lifecycle marketing and continuous performance improvement.You willBuild and maintain CRM performance dashboards in Power BI or Looker Studio to track engagement and conversion across the lifecycleDefine and manage CRM measurement, segmentation, attribution and KPI frameworksDevelop actionable insight reports that improve campaign targeting, automation and retention outcomesSupport CRM forecasting and predictive modelling using SQL plus Python or RImprove data quality, structure and consistency across CRM systems and marketing platformsWork closely with CRM, marketing and creative teams to embed data driven decision makingCoach junior analysts and contribute to best practice in CRM analyticsYou5+ years experience in CRM analytics or marketing data analysis, ideally within an agencyStrong SQL and Power BI skills plus experience with Python or R for modellingExcellent knowledge of CRM performance metrics, customer segmentation and attributionGreat storyteller who can translate complex data into clear recommendations for non-technical teamsComfortable managing multiple projects in a fast-paced environmentMust