Our client an award winning SaaS organisation providing software solutions to the SME marketplace is now seeking an experienced Strategy Analyst for a 12 month contract. You will be assisting in the company transition from correlation-based reporting to causal-based decision making, helping guide key marketing investment decisions. Central London location, hybrid, with 2-3 days a week in the office. Responsibilities Forecasting: Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department. Serve as the analyst lead for the Data Clean Room (DCR) strategy, specifically within Meta Advanced Analytics (AA) SQL: Write and optimize advanced SQL queries Learning Agenda and Causal Experimentation. Design and execute rigorous Conversion Lift Studies (CLS)and Brand Lift Studies (BLS). Skills 5+ years of experience working in marketing science or data analytics teams. B.Sc. Economics, Statistics, Mathematics or Data Science. SQL: Advanced level. Ability to write complex CTEs, window functions, and optimize joins for distributed systems. Experience with Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves. Useful experience Hands-on experience with at least one major DCR environment. Deep understanding of hypothesis testing, confidence intervals, p-values, and selection bias. Understanding of AdTech and paid media mechanics, margin pr