Senior Digital Marketing Executive
Would you like to join a global household business with a portfolio of trusted brands found in homes worldwide? Known for its heritage of innovation and quality, the company operates across grocery, retail, and e-commerce channels, with strong investment in digital transformation and performance marketing.As the Senior Digital Marketing Executive, you ll support the delivery and optimisation of high-performing digital campaigns across multiple channels, helping drive measurable growth across the business.The Role: Supporting the planning, briefing and execution of campaigns across BVOD, Paid Social, Google Ads, Amazon Ads, Influencer, BAU Social and Retail MediaActivating and optimising paid search campaigns (Google, Amazon and retailer sponsored search) to drive measurable resultsMonitoring full-funnel activity identifying high-performing audiences and aligning campaigns to customer journey stagesManaging and monitoring budgets to maximise ROAS, CPA, CVR, ECPM, ER and frequency KPIsWorking with agency partners on buying strategies and optimisation recommendationsAnalysing campaign performance using GA4, Meta Business Manager and Amazon platforms, delivering insights and recommendations About You: Strong understanding of paid digital and performance mediaHands-on experience with paid search (Google, Amazon or retailer sponsored search)Confident working to performance KPIs including ROAS, CPA, CVR, ER and ECPMUnderstanding of full-funnel and omnichannel marketing strategiesKno
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