The Opportunity An established and rapidly growing Materials Handling business is seeking an ambitious Area Sales Manager to drive growth across the North West region. With a strong presence across multiple UK locations and continued expansion plans, this is an exciting opportunity to join a forward-thinking organisation investing heavily in its people, product portfolio and market share. This role offers autonomy, strong earning potential, and the opportunity to represent globally recognised equipment brands within a thriving sector. The Role Reporting to the Regional Sales Manager, you will take ownership of a defined North West territory, driving new business development while nurturing and expanding existing client relationships. You will manage the full sales cycle - from prospecting and identifying opportunities through to negotiation and closing - across a wide portfolio of new and used materials handling equipment. Key Responsibilities Develop and execute a strategic territory plan to grow regional market share Identify and secure new business opportunities through proactive prospecting Manage and grow relationships with existing customers Represent a leading portfolio of materials handling equipment Negotiate contracts across outright purchase, lease purchase and contract hire options Manage the end-to-end sales process and maintain a strong pipeline Use CRM systems to track activity and forecast performance Prepare regular sales reports and contribut