Our client is seeking an Area Sales Manager to drive sales growth in the Wales and South West region. The role focuses on identifying and developing new business opportunities across new equipment, short-term rentals, used trucks, and servicing. Reporting to the UK and Ireland Country Director, the ideal candidate will be a proven sales professional capable of building and maintaining strong customer relationships. Key Responsibilities:Drive profitable sales growth across the businessDevelop and execute effective sales strategies and plansManage customer accounts and build long-term client relationshipsWhat You Bring:Proven sales experience (ideally degree-level qualified or equivalent)Strong knowledge of the materials handling industryAbility to work independently and develop sales pipelinesExcellent communication and relationship-building skillsCommitment to safety and collaborative teamworkWhat''s on offer:Competitive salary with strong benefits package (pension, private medical, life assurance, retail discounts)33 days holiday (including bank holidays), plus options for extraCareer development and global growth opportunitiesSupport from a leading global manufacturer and a workforce of 5,200 employeesThis is a great opportunity for a driven, customer-focused sales professional to join a global leader in sustainable material handling solutions.