Senior Marketing ManagerLocation: LondonContract: 3-month assignmentPay Type: Umbrella - Inside IR35andnbsp;Working Pattern: Hybrid (3 days onsite per week)Join a Global Leader in Events, Digital Learning andamp; Industry InsightsWe''re working with a major FTSE 100 organisation renowned for delivering world-class events, digital services and specialist intelligence across global creative, technology and business sectors. Their newly established festivals and intelligence division is pioneering a new approach to large-scale industry experiences-bringing together iconic global brands and cutting-edge content to inspire, educate and connect communities worldwide.They are now seeking an experienced and commercially-driven Senior Marketing Manager to accelerate the direct-to-consumer growth of their learning and intelligence products, including online courses and subscription-based insights.This is a unique opportunity to shape and scale a B2B2C marketing engine from the ground up within a highly respected, globally recognised organisation.What You''ll DoDrive the B2C Growth StrategyBuild and own the direct-to-individual growth roadmap.Identify key audience segments and tailor propositions to self-funded professionals.Define clear, scalable routes to market.Deliver Revenue andamp; PerformanceOwn direct B2C revenue targets for courses and subscription products.Lead trading activity, pricing optimisation, promotions and ROAS improvements.Execute High-Impact Performance MarketingRun