PR and Communications Manager Location: Birmingham City Centre - Hybrid workingSalary: Up to £43,000 Permanent VacancyThe Opportunity:This role supports a thriving visitor economy in a dynamic UK region known for its cultural heritage, business tourism, and international appeal. The organisation behind this role promotes the area to domestic and global audiences through strategic campaigns and media engagement. We''re seeking a proactive PR and Communications Manager to lead content creation, media relations, and storytelling initiatives that elevate the region''s profile. You''ll be passionate about place promotion and skilled at crafting compelling narratives that resonate with diverse audiences. Key Responsibilities: Develop and implement a comprehensive communications strategy tailored to visitor economy audiences.Collaborate with internal teams and external partners to ensure messaging aligns with broader strategic goals.Set measurable KPIs and oversee reporting and evaluation tools.Lead earned media efforts to secure impactful coverage across relevant outlets.Shape the region''s identity as a premier destination for leisure and business tourism.Create core messaging and editorial content that supports strategic campaigns.Identify storytelling opportunities through media partnerships, speaking engagements, and broader initiatives.Work with stakeholders to ensure messaging reflects the evolving regional offer.Produce high-quality communications materials including press