Innovation Senior Business Analyst This is a flexible, hybrid role and can be based from either of our offices in Peterborough, Manchester, Chesterfield, Stoke or Sunderland. We also have largely remote options available. Must be able to travel on an ad-hoc basis. Role Purpose The Innovation Senior Business Analyst plays a key role in the Group''s Innovation function, helping to shape and deliver the Technology Innovation and GenAI roadmap. This role acts as the critical bridge between business needs and technical solutions, identifying opportunities where emerging technologies - particularly Generative AI - can drive meaningful change. Working within a multidisciplinary team, the Innovation Senior Business Analyst will lead the discovery, analysis, and validation of innovation initiatives, ensuring they are aligned with business goals and deliver measurable value. Key Accountabilities and Responsibilities Facilitate workshops, interviews, and discovery sessions to understand the business value stream, pain points and opportunitiesIdentify and shape a pipeline of innovation initiatives that potentially reduce waste and improve processes, productivity and qualityCollaborate with engineers, architects, data teams, 3rd party providers, and business SMEs to detail individual PoC requirements and success criteria, that will allow us to evaluate the feasibility of prototypesWork in a tight team to design, build, test, and validate prototypes, ensuring they are feasible and clea