Key Responsibilities Content creation: • Develop engaging photo, video and written content for all social platforms (mainly LinkedIn and Instagram) • Plan, film, edit and publish short-form videos • Create graphics, captions and storytelling assets that enhance our brand identity • Maintain a consistent posting schedule and ensure brand voice is followed Social Media Management: • Manage daily operations of all social media channels • Respond to comments, messages and community interactions • Monitor trends and platform updates • Run and analyse social campaigns to drive growth and engagement Strategy and Planning • Develop monthly content calendars and campaign concepts • Collaborate with team members to align content with brand goals • Track analytics to optimise performance and identify growth opportunities • Evaluate competitor activity and industry trends Brand Growth and Engagement • Increase followers, impressions, reach and community engagement • Strengthen brand awareness through creative storytelling • Stay ahead of platform best practice and algorithm changes Qualifications • Proven experience in social media management or digital content creation • Strong skills in photography/video editing (CapCut or similar) and graphic design (Canva, Photoshop) • Excellent copywriting and communication skills • Ability to work under deadlines and adapt to fast-moving trends • Understanding of analytics tools and metrics • Creative mindset with an eye for aesthetics and brand co