Brand Manager
Brand ManagerLocation: South WalesReady to make your mark on a growing brand?We''re working with an ambitious, fast growing FMCG business looking for a creative and commercially minded Brand Manager to take ownership of one of its key brands in the UK, while supporting its continued growth across Europe.This is an exciting opportunity to join an agile, innovative business with big ambitions, where you can shape brand strategy, lead new product development and deliver impactful marketing campaigns. You''ll have the opportunity to make a real difference, working closely with Sales and wider teams to drive brand awareness, household penetration and commercial growth.What you''ll be doingLead brand strategy: Develop and deliver annual marketing plans to drive sales, awareness and market share.Bring the brand to life: Lead campaigns across digital, social media, influencers, advertising and point-of-sale materials.Drive innovation: Lead new product development and packaging projects, working closely with technical and product development teams.Work commercially: Partner with Sales to deliver retailer activations, in-store marketing and trade events.Manage agency partners: Build strong relationships with creative agencies and freelancers.Turn insights into action: Use consumer research and market data, including NIQ and Circana, to identify opportunities and shape brand plans.Manage brand assets: Oversee brand guidelines, trademarks and consistent brand execution.Own the budget: ..... full job details .....
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