To own and continuously improve the accuracy, structure, and usefulness of Bromcom s marketing and sales data, ensuring campaigns, inbound enquiries, and customer communications are based on clean, connected information. This role underpins Bromcom s ability to run targeted, insight-driven marketing activity and future ABM programmes by delivering trusted, enriched data across all commercial systems. Key Responsibilities • Lead the data-cleanse and enrichment programme, linking schools, MATs, and local authorities with unique IDs. • Manage CRM governance (Dynamics 365): field definitions, duplicates, record ownership, and source tagging. • Build and maintain marketing segmentation lists for campaigns and outbound activity. • Support inbound enquiry tracking defining categories, ensuring leads are logged and routed correctly. • Collaborate with the internal BI team to ensure data feeds and field mappings align with Power BI dashboards. • Integrate external datasets (DfE, Census, Ofsted) and qualitative insights from Voice of the Schools to fill gaps and add contextual intelligence. • Document processes, train teams, and champion data quality across the commercial function. • Prepare the systems and data structure for future marketing automation (ClickDimensions workflows, nurture readiness). Success Indicators • % reduction in duplicate records • % completeness of MAT/school linkage • Accuracy of lead source and inbound categorisation • Campaign segmentation accu