Role Summary The CRM is responsible for driving revenue growth across a defined geographical area, managing both existing accounts and developing new business opportunities within NHS and private hospital settings. This is a field-based, customer-facing role focused on building strong clinical and commercial relationships, supporting product adoption, and delivering sustainable growth across both revenue and capital product lines. Key Responsibilities Territory Ownership and Growth Take full ownership of a defined territory, delivering against revenue targets and growth objectives Develop a detailed understanding of each account, including clinical decision-makers, procurement processes, and current product usage Identify opportunities to expand the use of existing products and introduce new solutions Monitor competitor activity and position solutions effectively within the market Territory Planning and Strategy Build and maintain a structured territory plan, identifying gaps and growth opportunities across accounts Conduct regular account reviews, adapting strategy to overcome barriers and maximise opportunities Work proactively to convert insights into actionable sales activity Business Development and Sales Execution Generate and progress new business opportunities through a combination of networking, customer engagement, and marketing-led activity Manage the full sales cycle from initial engagement through to close Deliver compelling, tailored proposals and presentat