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Permanent

Marketing Manager

Great Wyrley
money-bag Negotiable
224795994
Posted 3 weeks ago

Location: Cannock (with travel to depots across the UK)

Hours: Full-time, 37.5 hours per week

Salary: Dependent on experience

Experience: Prior relevant experience required

Overview:

We are looking for a skilled and strategic Marketing Manager to lead and execute our digital campaigns, manage our growing team of creatives, and drive brand performance across all online channels. This is a hands-on, leadership role that requires expertise in digital advertising, campaign strategy, and team management.

Key Responsibilities:

  • Lead the planning and execution of digital marketing campaigns across paid and organic channels
  • Use data to inform future campaigns, content planning, and audience targeting strategies
  • Manage and support a team of graphic designers and junior content producers; provide coaching, feedback, and development opportunities to support team growth
  • Set clear goals and expectations to team, conducting regular one-to-ones and performance reviews
  • Analyse performance data to optimise campaigns and meet KPIs
  • Oversee social media strategy, email marketing, and digital content output
  • Collaborate with internal stakeholders and depots to align marketing efforts with business goals
  • Manage marketing budgets, ensuring cost-effective allocation, monitoring and reporting of spend within group and across all activities.
  • Create regular reports and insights to inform senior leadership of marketing performance and opportunities
  • Stay current with digital trends, tools, and industry best practices
  • Ensure brand guidelines are consistently applied across all digital and print communications
  • Act as a brand guardian, maintaining tone of voice and visual identity across channels

Requirements:

  • Proven experience in digital marketing strategy, paid media (Google Ads, Meta Ads, etc.), and performance tracking tools (e.g. Meta Business Suite, etc.)
  • Strong understanding of social media, content, and creative workflows
  • Confident managing and mentoring a small creative team
  • Solid grasp of SEO, PPC, email marketing, and analytics
  • Excellent organisational, leadership, and communication skills
  • Familiarity with design and content tools (e.g. Adobe Creative Suite) is a plus

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