As a Product Marketing Manager, you will be responsible for driving positioning, go-to-market execution and commercial impact across key areas of the Zellis portfolio. Your focus is clear: turn insight into revenue. You will translate product capability into compelling value stories, support successful launches, strengthen competitive positioning and equip our commercial teams to win. You will report to the Head of Product Marketing and work closely with Product Management, Sales, Customer Success and the wider Marketing team. Responsibilities Product positioning and messaging Define clear, differentiated positioning grounded in customer outcomes. Develop messaging frameworks that move the conversation from features to measurable value. Ensure consistency across campaigns, sales enablement and external communications. Go-to-market delivery Lead end-to-end go-to-market plans for product launches, enhancements and propositions. Align Product, Sales, Marketing and Customer Success around shared objectives and launch milestones. Ensure every launch is evidence-based and measured by adoption, pipeline contribution and revenue impact. Market and competitive insight Conduct buyer research, win/loss analysis and competitor monitoring. Maintain up-to-date battlecards, personas and segmentation frameworks. Translate insight into practical recommendations that influence pricing, packaging and roadmap priorities. Sales enablement and value articulation Develop tools that help sale