Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results Client Details A global travel business. Description Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results. Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels Own digital marketing performance, budget optimisation and ROI across multiple international markets Drive website optimisation and conversion rate improvement through testing, analytics and personalisation Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey Partner with sales and marketing leadership to optimise lead management, scoring and pipeline ..... full job details .....