The Role: We are seeking an experienced Digital Marketing Planning Manager to take a strategic role in optimising our paid channels and improving ROI across all digital media. The ideal candidate will have experience managing PPC, affiliates, paid social media, and TV campaigns, as well as a deep understanding of aggregators and performance-based marketing. You will be responsible for driving efficiency, delivering strong ROI, managing end-to-end digital campaigns, and leading a team to achieve strategic marketing goals. What you ll be doing: Paid Media Optimisation: Lead efforts to optimize paid media channels, including PPC, affiliates, paid social media, and TV, ensuring maximum ROI and cost-effectiveness. Campaign Management: Oversee the end-to-end management of digital campaigns, from strategy to execution to performance analysis, ensuring alignment with business objectives and KPIs. Aggregator Management: Utilise knowledge of aggregators to drive performance and improve visibility across paid media platforms, focusing on the delivery of high-quality leads and conversions. Performance Analysis and Strategy: Continuously analyse campaign performance across all channels, identifying areas for improvement, and making strategic recommendations for optimisation. Budget Management: Manage and allocate budgets effectively across various paid media channels to maximise ROI and achieve campaign objectives. Agency Management: Build and maintain strong relationships with ext