Demand Generation Specialist We''re expanding our marketing team to supercharge lead generation and campaign performance. Join us and make an impact at a company that s already delivered £47bn in social value and looking to achieve £100bm in Social Value to communities across the UK and beyond. You ll work at the heart of our growing Marketing team, collaborating with Sales, Events, and Content to deliver campaigns across paid channels, nurture sequences and email automation -all while ensuring seamless CRM integration and conversion tracking. If you re organised, creative, results-focused, and excited to work for a purpose-led business that values inclusion, flexibility, and wellbeing - we d love to hear from you. The Role Plan, launch and optimise paid media campaigns across LinkedIn, Google Ads and other digital channels - working closely with agencies and internal teams to align messaging and goals. Build and manage end-to-end marketing campaigns in HubSpot, including landing pages, CTAs, forms, automation workflows and segmentation strategies. Create email nurture journeys and outbound sales sequences to engage prospects at every stage of the buyer journey - with ongoing testing to improve engagement. Collaborate with Content, Sales and Events teams to activate campaigns around product launches, webinars and thought leadership. Optimise campaign performance through testing, audience targeting, funnel alignment and landing page conversion improvements. Track and report o